SOCIAL INITIATIVES

Under the able leadership of Mr. Firoz Merchant, Chairman, Pure Gold Group, the company has risen above the regular call of duty and indulged in various social initiatives to further the cause of humanity. His unfaltering vision and infallible spirit is responsible for these warm partnerships. Through our exclusive tie-ups with stellar organizations that support diverse, yet equally compelling social causes, we aim to give back to society in whatever little way we can. These initiatives were possible because the Managing Director and CEO, Mr. Karim Merchant was always heavily involved with the management of the businesses, thus allowing the Chairman to pursue these noble causes. So far, we have committed our unflinching support to:

  • UAE Genetic Diseases Association
  • The Mohammed Bin Rashid Al Maktoum
  • Humanitarian & Charity Est.
  • UAE Ministry of Health
  • Breast Cancer Control
  • UAE Ministry of Education
  • UAE Red Crescent Society
  • Dar Al Ber Society
  • Bait Al Khair Society
  • Faraj Fund (under the patronage of Ministry of Interior)
  • Zakat Fund Abu Dhabi and Correctional Institutions
  • Directorate General of Police
  • Jamiyat Asarika Al Khariya (Sharjah Charity International)