MESSAGE FROM CHAIRMAN


Pure Gold Jewellers is the realisation of a dream and the fulfillment of a vision: to create a brand that consistently delights the customer with excellence and innovation. It all began in 1989 when my idea took shape as the first Pure Gold Jewellers store. With over 2 decades in the market, Pure Gold Jewellers has matured over the years with more than 125 stores in the Middle East, Asia and Europe, along with 2 manufacturing factories in India and 1 in China. We are also in the process of opening further 200 stores worldwide in a short span of time. By combining the latest design, extensive retail experience, and a range of innovative concepts, today, Pure Gold Jewellers has become a leading jeweller in Middle East and Asia.

Pure Gold Jewellers currently operates as the exclusive and sole retailer for gold and diamond jewellery at several Duty Free locations across the Middle East and Asia, including all terminals at the Abu Dhabi Duty Free, Kuwait Duty Free, Muscat Duty Free, Jordan Duty Free and Singapore’s Changi Airport while being valued supplier at the Dubai Duty Free. This is in line with our vision of becoming the leading jeweller in the travel retail sector in the Middle East, Asia and Africa. We aim to open over 25 duty free locations across the world within a short span of time.


The core expertise of Pure Gold Jewellers has always been to provide luxury products at value prices with world class service. Under the able leadership of our CEO, Mr Amran Iqbal of La Moda, we have recently added a new venture into a new space – the luxury sunwear space. La Moda Sunglasses is a retail chain of boutique stores, dedicated to luxury sunglasses, offering a wide selection of more than 50 leading international brands under one roof. La Moda Sunglasses was established in mid-2008, and in a short time span, has 20 stores operational across the UAE, Oman and Qatar. With the expertise and contribution of the Managing CEO of La Moda, we are now in the process of opening more than 100 stores in the near future.

Ferrari, Ray Ban, Emporio Armani, Chopard, Christian Dior, Carrera and Gucci are only some of the leading names that represent the international standing of the La Moda Sunglasses experience.


Our commitment ensures that the legacy of Pure Gold Group continues to grow and achieve unprecedented success. Today, it enjoys the status of being a leading company in the Middle East, Asia and Africa.

This success has been achieved with the loyalty of our customers, team work, unity, vision and the guidelines of the eminent leaders of the countries, systems which helped us become organised and the bureaucrats. We expect similar co-operation in the future to help us achieve new milestones.

Yes, we have come a long way; but for us, the journey has just begun.


Mr. Firoz Merchant
Chairman
Pure Gold Group