Best Service Performance Award 2012
Best Service Performance Award 2011
‘Best Service Performance Brand Award’ in large business category’ (2009-2010 cycle)
His Highness Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai with (from right) Karim Merchant, Pure Gold Jewellers CEO and Managing Director; Firoz Merchant, Pure Gold Jewellers Founder and Chairman; Sultan Bin Butti Bin Mejren, Director general of Dubai Land Department and Mohammed Bushanain, Executive Director of Business Excellence Center, Dubai Department of Economic Development.
We attribute this feat of winning 3 times in a row to our valued customers.
An achievement, a sense of pride, to be awarded this privilege, amongst over 1,400 retail store brands that were audited for the same leaves us to just say, Thank you.
Also been awarded for:
'BEST SERVICE PERFORMING OUTLET' in Jewellery category (2009 cycle) outlet : Gold Center, Deira & Al Fahidi Street
Pure Gold Jewellers bags
The 'best service performance brand in large business category' award (2008-2009 cycle)
From left: Mohammed Byu Shanain, Executive Director of Business Excellence Center, Dubai Department of Economic Development; His Excellency Sami Al Qamzi, Director General, Dubai Department of Economic Development; His Excellency Sultan Bin Saeed Al Mansouri, UAE Minister of Economy; Firoz Merchant, Founder and Chairman, Pure Gold Jewellers; and Karim Merchant, CEO and Managing Director, Pure Gold Jewellers
Winning takes character
But winning twice in a row, takes unmatched service
We have been acknowledged with the esteemed honour by the ‘Dubai Service Excellence Scheme’ for consistently maintaining good customer service standards across all outlets for 2008-2009. So we take this opportunity to express our heartfelt gratitude to the Government of UAE for their constant support and recognition of our services. We also like to extend our gratitude to the banking institutions, our corporate suppliers, our valued customers, the mall management, landlords, and last but not the least, our indispensable team members and management, without whom we would not have made it to the top yet again.
Pure Gold Jewellers bags
The 'best service performance brand in large business category' award (2007-2008 cycle)
His Highness Sheikh Saeed Bin Mohammed Bin Rashid Al Maktoum presents the award to Mr. Firoz Merchant, Chairman of Pure Gold Group. Also present (far right) is His Excellency Khalid Al Kassim, Deputy Director General for Planning and Development at the Department of Economic Development.
There's just one thing better than winning an award
And that’s adding it to two more
We have been accorded the esteemed honour by the ‘Dubai Service Excellence Scheme’ for the 2007-2008 cycle. With this achievement, we add on to our repertoire of prestigious awards, namely the ‘Star Performer’ award for outstanding levels of customer satisfaction and “best Service Performance Outlet’ in 2007.
It’s a matter of great pride for us to be chosen by the Department of Economic Development for another recognition, amongst tough competition. Our heartfelt gratitude to our customers and our able team for making this possible. All over again.
Winner of 2009, 2010, 2011, 2012 and 2013 Super Brands Awards
Pure Gold Jewellers bags
The 'Best in customer service' as per Ethos Consultancy Survey
Dubai, UAE; November 24, 2010:
Award winning retail jeweller, Pure Gold Jewellers has retained its coveted position as the UAE’s leading jewellery retailer by topping the Best Customer Service category in the annual ‘Retail Benchmarking Study’ by Ethos Consultancy. This is the second year in a row that Pure Gold Jewellers has scored first in the jewellery sector in the survey by the international consultancy. Last year the retailer set a record of 90% for customer service which it surpassed this year by scoring an impressive 95.6%.
"We are absolutely thrilled to achieve the top position in the 'Best Customer Service' category again, surpassing our own earlier record. Undoubtedly, this is a great recognition for us "said Karim F Merchant, CEO & MD of Pure Gold Jewellers." Customer delight is the driving force behind our retail service. We leave nothing to chance when it comes to offering the best service possible, our retail staff is trained to deal with all aspects of customer care in the selection and purchase of jewellery. As a company we are committed to all the retail markets where we operate; and this award is a vote of confidence from our UAE customers."
Ethos Consultancy did the survey through 400 physical location visits to a total of 164 retail outlets covering 40 various brands representing eight different business sectors. Pure Gold Jewellers was voted number two in the overall ranking and number one in the jewellery sector for ‘'Best Customer Service', retaining its position from last year. Mystery shoppers from the consultancy visited the company’s various outlets in the UAE. The overall aim of the research was to establish how the outlet staff dealt with prospective customers enquiring about making a purchase, whether the staff attempts to up-sell, cross-sell and add on products and if they are proficient and enthusiastic in regards to product knowledge. Overall customer service and sales performance of each of the outlets were also taken into consideration.
"Pure Gold Jewellers ranked high in all the various measures and came top in sales execution and service quality in the jewellery sector," said Ryan McMaster, Operations Director, Ethos Consultancy. "They are truly a benchmark for customer service in the UAE retail sector."
The award winning retailer is also the recipient of the 'Best Performance Brand' award in the large business category for three consecutive years (since 2007) under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
Pure Gold Jewellers upgraded to ISO9001:2008
In 2004, Pure Gold Jewellers became the First ISO 9001:2000 certified retail jeweller in the Middle East. We are now upgraded to ISO 9001:2008.